Sedcom is a strategic I.T. Support business partner.

Sedcom required a complete re-brand over-haul along with a fresh new website, online and printed collateral. 

DISCIPLINES

BRAND DEVELOPMENT, WEBSITE DESIGN, USER EXPERIENCE, USER INTERFACE, PRINTED COLLATERAL, SOCIAL MEDIA DESIGN

Sedcom expressed the desire to re-brand its’ business of 10+ years.

JAM undertook extensive research to the current market, Sedcom’s position and the direction in which the business wants to be driven in.

By creating a range of possible identities, this allowed us to work collaboratively towards an icon and word-mark which truly represented Sedcom as a business with key and reliable services along with demonstrating a strong message to clients.

The hexagon shape was taken as an idea from the old icon, which consisted of 6 triangles; making it into a more up-to-date and current shape; the hexagon also has a message including the dot. “Sedcom, it starts and ends with you” (talking towards the client). This subliminal message is powerful to all potential and existing customers. Building the core value of Sedcom within the icon gives their company culture a positive and proud emotion to work within their organisation.

With the understanding of Sedcom and their values, ethos and a new direction, every part of the new brand has been thought about in-depth, from the colour palette, typography, pattern and placement.

Once finalising the new design, it was then applied consistently across all materials where new and existing clients could identify Sedcom.

Sedcom’s Website Re-Design

Read about how we achieved Sedcom’s new website design