The typeface was selected and modified for its distressed and stamped appearance to reflect the kickboxing style; hard-hitting, bold and with a ‘punch’.
The composition for the logo was based on a boxing ring. Strong outlines gives the feel of a bird eye-view of the ring and its opponents ‘The’ and ‘Kickboxing Club’ at opposite sides.
The poster brief was open to suggestion. Initial thoughts, were, that the viewers must read what the poster is about in a few seconds, to then be intrigued to know the finer details of where and when the club was on.
Making words within the phrase more prominent enticed viewers to either continue reading, or read from the beginning of the poster, increasing the engagement of the audience.
Click on the Facebook button below to be taken to The RoundHouse Kickboxing Club’s page.