Miniworks Cambridge is an independent Mini specialist dealership.

The dealership needed a re-design on their website and re-establish themselves in their community.

DISCIPLINES

BRAND DEVELOPMENT, USER INTERFACE DESIGN, WEBSITE DEVELOPMENT, RESPONSIVE DESIGN

The client wanted the new logo to have a modern yet vintage feel, as the dealership has a passion for Austin Mini’s as well as buying and selling BMW Mini’s.

The badge logo shape was inspired by the Austin Mini grill. It’s recognisable throughout the Mini ownership community but keeping it smart and modern with dark grey and white simple design. Making it versatile with almost any accent colour.

The client had purchased a new van which he uses to pick up Mini’s to sell and also to showcase his own at motor shows, this was the perfect canvas to promote his business.