GLO is a research project funded by the European Research Council.
It is led by Dr Liana Chua, Reader in Anthropology at Brunel University London. The clients needed an independent website and it’s own branding identity for their project on Orangutan conservation.
BRAND DEVELOPMENT, WEBSITE DESIGN
The script style typeface gives the logo a hand made feel, wanting to make a connection with humans and creating a personal touch.
Keeping in mind the GLO project and name, a simple silhouette says more than a complicated coloured icon. Complimenting the hand written typeface the line drawing looks like a brush stroke, also a line that of an Orangutan would make if s/he was to use a paint brush.
Identifying the colour palette with the client ensures they can follow their colour scheme throughout all other marketing collateral on and offline.